The Aggregation Problem in Loyalty Commerce

Loyalty ProgramsFuture of Loyalty
Written By Joe Fitzgerald

48% of elite loyalty members are already using AI for travel decisions — twice the rate of non-members.

Which means the question for every major loyalty program isn't whether AI agents are coming. It's whether the program's partner ecosystem will live inside an AI surface the brand controls, or one it doesn't.

New piece on the aggregation problem in loyalty commerce.

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Joe Fitzgerald
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