Help your clients bring loyalty into AI.

It answers. It acts.

SmartCXP AI™ lets members sign in, see their points and offers, and redeem them inside ChatGPT, Claude and more. You bring the clients. We run the platform.

Talk to the partner teamTry AI Forge ›
Your AI assistant · Sample RewardsSigned in

How many nights until Platinum? And can I earn on dinner tonight?

You’re close. Here’s where you stand, and a dining offer nearby.

Gold member
3 nights to Platinum
21 of 24 qualifying nights · 6,200 points expire Dec 31
Earn 5× points at Harbor & Pine0.4 miles away · tonight only

The member confirms before anything changes.

Illustrative example with sample member data.

dfinitiv, in short

dfinitiv gives loyalty programs a member channel inside AI assistants. It runs on top of the platform a program already has, so partners offer it without building AI or replacing anything.

Built only for loyalty

Points, tiers, offers and redemption.

Fast to launch

A governed proof of concept on client data.

Your engine stays put

It stays the source of truth.

Loyalty programs have ridden every channel shift. AI is the next one.

  1. Email

    Told members what was new.

  2. Mobile app

    Put the program in their pocket.

  3. Website

    Let them look things up.

  4. AI assistants

    Answers, then acts for them.

Why partner with dfinitiv

Your clients are asking how their program shows up in ChatGPT. These partners answer with us.

  • Loyalty platforms and engines

    Add a member-facing AI channel without hiring an AI team.

    You get a new product line and a stickier engine.

  • Consultancies and agencies

    Turn AI loyalty strategy into a working client experience, while you keep the relationship.

    You get a working demo before the contract.

  • Systems integrators

    Lead integration and rollout. We run the platform underneath.

    You get delivery work on a governed platform.

  • Offer, affiliate and commerce networks

    Put your merchants in front of members deciding where to eat, shop and stay.

    You get credit for every sale you drive.

SmartCXP Platform

One platform behind every partner engagement

Your team never builds or babysits AI infrastructure.

BUILD

AI Forge

Program teams shape the experience in plain language and test every change on sample data.

RUN

AI Engine

Answers from live member data, with guardrails, in a private cloud.

MANAGE

AI Center

Audit, cost per question, and answer gaps sent back to Forge.

Everyone in the loop gets paid, including you.

A modest platform fee plus a share of incremental revenue. Baseline revenue is never touched.

  • The program

    Incremental revenue and retention.

  • Merchant partners

    New customers in chat, and they fund the offers.

  • Members

    Instant value and easy redemption.

  • You, the dfinitiv partner

    A recurring share for as long as the client stays.

Build it in-house9–12 months

Plus an AI team to keep up.

Partner with dfinitivRapid development

To a governed proof of concept.

Ways to partner

Pick your level of involvement. Many start with a referral and move to integration.

  • Refer and co-sell

    Introduce us. We deploy and onboard.

    Best forAny partner with loyalty clients
    How you earnA recurring share of SaaS fees

  • Integrate

    Joint integration and co-pitching.

    Best forLoyalty platforms and engines
    How you earnBundled pricing with a shared margin

  • White-label

    Ship SmartCXP AI as your own module.

    Best forPlatforms that want it under their brand
    How you earnWholesale pricing; you own billing

  • Advise and deliver

    Lead strategy and rollout. We run the platform.

    Best forConsultancies, agencies and systems integrators
    How you earnYour strategy, integration and rollout fees

  • Supply

    Plug your merchants and offers in.

    Best forOffer, affiliate and commerce networks
    How you earnTracked credit for every sale you drive

From kickoff to a live proof of concept

  1. 1
    Scope and connect

    Pick the client, connect their APIs and agree the top member questions.

  2. 2
    Build in AI Forge

    Branded, signed in and tested in ChatGPT and Claude.

  3. 3
    Test on real data

    Run it on the client’s data and tune the answers.

  4. 4
    Show it live

    Demo to client leadership and agree the rollout.

Four app screens become one conversation: find, explain, activate, purchase.

Member data never trains AI models.

SmartCXP AI sits on top of your clients’ systems, read-only where it should be, with full brand control.

  • SOC 2 Type II audited
  • Private AWS environment per program
  • Members approve every key action
  • Every action logged for audit

Visit the Trust page ›

“Dfinitiv has been a good partner to MileagePlus.”

BJ Youngerman, Managing Director, Loyalty Partnerships, United Airlines
SmartCXP Cloud powers MileagePlus X. dfinitiv is backed by United Airlines Ventures.

Partner questions, answered plainly

What partners ask before they sign on.

What does dfinitiv do?

dfinitiv puts loyalty programs inside the AI assistants members already use, such as ChatGPT and Claude. Members sign in with the program’s own login, get answers built from their real balance, tier and offers, and can activate an offer, redeem points or book right in the conversation.

What is SmartCXP AI?

SmartCXP AI™ is dfinitiv’s platform for a loyalty program’s AI channel. AI Forge builds the experience, AI Engine runs it in a private environment for each program, and AI Center shows what members ask, what each answer costs and what to build next.

What is an Agentic Loyalty Experience?

Agentic Loyalty Experiences are interactions inside AI assistants where a member of a brand's loyalty program gets an answer based on their own tier, balance, trips and benefits, then acts on it in the conversation: booking, activating an offer, joining a partner program, redeeming points or paying, with the member confirming each important step.

How do I get a loyalty program into ChatGPT or Claude?

Start with a governed proof of concept on the program’s own data: connect its APIs, build the branded experience in AI Forge, test it in ChatGPT and Claude, then demo it to leadership. Building the same thing in-house typically takes nine to twelve months, plus a team to keep up with every assistant change.

How is dfinitiv different from AI visibility and GEO tools?

GEO tools help a brand get mentioned in public AI answers. dfinitiv lets a signed-in member use the program inside the assistant, with their own balance, tier and offers, and take action. Being mentioned helps; being usable turns a question into an earn or a redemption.

How is SmartCXP AI different from general AI agent platforms?

General agent platforms connect many kinds of business systems to AI agents. SmartCXP AI is built only for loyalty: it routes each question across the program’s partner network and comes with pre-integrated merchant offers, tracked so members earn and partners get credit.

How is SmartCXP AI different from building an MCP server for a loyalty program?

A simple MCP server puts one brand’s API in front of an assistant and ages fast. SmartCXP AI adds what a program needs to run for years: answers based on each member’s status, the whole partner network, weekly updates in AI Forge, audit trails, guardrails and cost per question.

Does SmartCXP AI replace a loyalty platform?

No. It sits on top of the loyalty platform, which remains the source of truth for points, rules, members and tiers. For platform partners, that means a new member-facing channel that doesn’t compete with the core product.

Can a loyalty platform offer SmartCXP AI under its own brand?

Yes. White-label partners ship SmartCXP AI as their own AI module, buy at wholesale and own client billing. dfinitiv runs the infrastructure, model updates and guardrails behind it.

Which loyalty platforms does SmartCXP AI work with?

Any loyalty platform with APIs for member identity, balances and offers. Nothing is migrated. Partners who join now help shape ready-made connectors that speed up every future client launch.

How do dfinitiv partners make money?

Referral partners earn a recurring share of SaaS fees. Integration partners sell bundled pricing with a shared margin. White-label partners buy at wholesale and own billing. Consultancies and integrators keep their own fees, and offer networks get credit for every tracked sale.

What happens when AI assistants change or new agent standards appear?

dfinitiv absorbs it. SmartCXP AI is built on MCP, the open standard ChatGPT and Claude use for apps, and every app gets an A2A (Agent2Agent protocol) endpoint and Agent Card automatically. New standards are added once in the platform, so partners and programs don’t start a new project each time.

How is member data protected?

Each program runs in its own dedicated AWS environment, and SmartCXP is SOC 2 Type II audited. Member data never trains AI models. Members confirm every redemption, purchase or account change, and every action is logged for audit.

What is dfinitiv’s track record?

dfinitiv’s SmartCXP Cloud powers the United MileagePlus X app on iOS and Android, and dfinitiv is backed by United Airlines Ventures. SmartCXP AI runs on that same platform, with the same SOC 2 Type II controls.

Who can become a dfinitiv partner?

Loyalty platforms, consultancies and agencies, systems integrators, and offer, affiliate and commerce networks whose clients want their programs inside AI assistants.

Put your clients’ programs
inside AI.

A 30-minute briefing with a live sandbox demo.

Book a partner briefingTry AI Forge ›
  1. 1
    Pick a client program
  2. 2
    See the live sandbox
  3. 3
    Choose your partner model

SmartCXP, SmartCXP AI and Agentic Loyalty Experiences are trademarks of Dfinitiv, Inc. Chat example uses sample member data.