— THE SMARTCXP™ PLATFORM
One Platform.
The Entire Commerce Experience.
SmartCXP™ is the operating system for loyalty commerce — connecting your member signals to personalized offers, managing delivery across every channel your members use, and closing the attribution loop so every campaign gets smarter over time.
SmartCXP™ is purpose-built for non-retail businesses that have extraordinary first-party audiences — and haven't yet fully monetized them.
🎯 The Right Offer for Every Member
Propensity modeling and real-time behavioral signals mean every member sees commerce that's relevant to them — not just what's available in inventory.
🌐 Meet Members Wherever They Are
From your loyalty app to a browser extension to an AI assistant, SmartCXP™ delivers a consistent, authenticated commerce experience across every channel your members already use.
⚡️ Amplify What Works. Stop What Doesn't.
Real-time optimization puts performance control in your hands. Promote high-converting offers more aggressively. Pull underperforming content before it erodes engagement.
🔄 First-Party Intelligence, Fully Respected
No third-party cookies. No borrowed audiences. SmartCXP™ activates the intelligence your members have already given you — purchase history, travel context, loyalty tier, and intent — in ways that strengthen the relationship, not exploit it.
— THE SMARTCXP™ SUITE
Integrated, Composable Commerce.
Deploy what you need now, expand as your program grows.
FOUNDATION
SmartCXP™ Platform
The core engine — audience segmentation, propensity scoring, offer decisioning, and the integration layer everything else runs on top of:
Real-time behavioral segmentation & propensity modeling
Commerce media orchestration — personalized per member, per moment
Amplify / quiesce controls with real time, closed-loop attribution
MOBILE
White Label App
A fully branded native loyalty commerce app, deployed under your name. iOS & Android, natively built
SSO, push notifications, personalized offers
DIGITAL
White Label Browser Extension
Surface earning opportunities and partner offers in the browser — at the moment your members are about to buy.
Custom-branded mobile Safari extension
Ambient offer delivery across partner retail sites
MOBILE
AppKit
Embed SmartCXP's commerce layer directly into your existing iOS or Android app.
Embeddable SDK for existing core business and loyalty apps
Commerce widgets, offer cards, and experiences.
DIGITAL/PHYSICAL
DeviceKit
Commerce at the physical touchpoint — kiosks, airport screens, branch terminals, and high-dwell environments.
Offline-capable, managed content delivery
Studio-based configuration, no code deployment
AI - BETA
AIKit
The agentic commerce layer — making your loyalty inventory accessible to AI assistants and MCP-compatible agents.
MCP server architecture for AI-native tool access
Compatible with ChatGPT, Claude, Gemini, and emerging agents
— PLATFORM ARCHITECTURE
SmartCXP™ Commerce Experience Platform
Powers interactive, commerce-driven engagement across mobile, digital and AI ecosystems.
— OMNICHANNEL DELIVERY
Three Channel Types.
One Commerce Identity.
SmartCXP™ is the only loyalty commerce platform where Mobile, Digital, and AI channels share a single audience engine, a unified offer catalog, and a single attribution loop — so your members get a seamless experience no matter where they engage.
Industry data: 57% of e-commerce now happens on mobile. 1 in 3 U.S. online shoppers uses a browser extension to find offers. AI-driven retail traffic grew 4,700% year-over-year as of mid-2025. SmartCXP is positioned across all three. [Source]
📱
MOBILE
Where Your Members Live
Loyalty apps are the highest-engagement channel in your member relationship. SmartCXP turns time-in-app into commerce opportunity — with personalized offers, push-notification moments, and an earning experience that reinforces why members come back.
Push Notifications • Offers Widget • Partner Earning Cards • White Label App • AppKit SDK
🌐
DIGITIAL
Where Your Customers Shop
Capture purchase intent in the browser before it leaks to a competitor. Our white-label extension and kiosk platform extend your loyalty commerce presence to the web and to physical spaces where your members dwell — airports, branches, stations.
Browser Extension • Kiosk / DeviceKit • Partner Site Injection • Merchant Pages
🤖
AI
Where Commerce Is Going
AI assistants are becoming the default interface for product research, deal comparison, and purchase decisions. AIKit makes your loyalty commerce inventory natively available to AI agents — so your program is present in conversations your members are already having.
MCP Protocol • Conversational Commerce • Agentic Checkout • AI Offer Discovery
— HOW SMARTCXP™ WORKS —
Signal → Decision → Experience → Insight
1
Signal
Member identity, behavioral history, loyalty tier, travel or transaction context — SmartCXP reads the signals your program has already earned the right to use.
Every SmartCXP deployment follows the same closed-loop cycle — from reading the member signal to closing the attribution loop, with real commerce delivered in between.
2
Decide
The Audience Engine scores propensity in real time and selects the best offer from your catalog — weighted by relevance, partner terms, and program goals.
3
Deliver
The right offer surfaces on the right channel — app, extension, kiosk, or AI assistant — at the moment your member is most likely to act on it.
4
Optimize
Conversion data closes the loop. Amplify what converts. Quiesce what doesn't. Every cycle makes the next one smarter — for your program and for your partners.
— BUILT FOR ENTERPRISE LOYALTY —
Many Loyalty Ecosystems.
One Platform.
SmartCXP is purpose-built for non-retail enterprises with authenticated member bases, high-dwell environments, and first-party intelligence that most commerce platforms don't know how to use.
✈️
Airlines
🏨
Hotels
🚆
Rail
💳
Financial Services
🏠
Short-Term Rentals
— WHY DFINITIV
Built Different. By Design.
Most commerce media vendors were built for retail. SmartCXP was built from the ground up for the specific challenges — and the specific opportunities — of enterprise loyalty programs.
— SMARTCXP VS. THE ALTERNATIVE —
Non-Retail Native
We understand authenticated dwell time, loyalty program economics, and partner margin structures in ways generic ad-tech platforms don't — and can't.
Omnichannel from Day One
Not a mobile-first company bolting on a web product. Not a browser extension vendor adding an app. Three channel types sharing one platform — built that way intentionally.
AI-Ready Architecture
Our MCP server architecture means your loyalty commerce inventory is natively accessible to AI agents today — not in a future roadmap, not behind a vendor API key.
Revenue Without the NPS Tradeoff
Amplify what converts. Quiesce what erodes trust. SmartCXP is the only platform designed to generate commerce revenue while actively protecting member experience quality.
Your Members Are Ready.
Is Your Program?
SmartCXP™ is live inside some of the world's leading loyalty programs. If you have an authenticated member base, a loyalty program, and commerce partners your members would actually use — we should talk.