— RESEARCH
Insights for Loyalty Ecosystems
Industry research from BCG, EMARKETER, and leading analysts on the growth of commerce media networks — and why non-retail enterprises with first-party loyalty data are best positioned to capture the next wave.
The Aggregation Problem in Loyalty Commerce
48% of elite loyalty members are already using AI for travel decisions — twice the rate of non-members.
Which means the question for every major loyalty program isn't whether AI agents are coming. It's whether the program's partner ecosystem will live inside an AI surface the brand controls, or one it doesn't.
New piece on the aggregation problem in loyalty commerce.