SOLUTIONS · BY INDUSTRY
One platform, purpose built for loyalty programs
SmartCXP AI™ connects a program’s member identity, benefits, and partner offers to supported AI assistants. What members ask depends on the program. Here is how it applies across four industries.
From the trip question to the program offer
✈️ TRAVEL
Airline, cruise, and travel members plan trips in their AI assistant. SmartCXP AI answers with the program’s own benefits and partner offers, for this member and this trip, and routes partner questions to the partners best equipped to answer them.
What members can ask and do
Status benefits and privileges that apply to the trip ahead
Partner offers near the destination, geomapped to where the member is headed
Enrollment in a program offer in one consented turn
Earn with attribution links, so the member earns and the partner receives credit
Fits with: the loyalty platform, member identity, and partner systems the program already runs, which stay the systems of record.
🏨 HOSPITALITY
Before, during, and between stays
Hotel and resort members ask about the stay, the property, and the city around it. SmartCXP AI answers from the program’s benefits and privileges and surfaces partner offers near the property.
What members can ask and do
Member pricing and exclusive access, by tier
Privileges in the moment, such as a reserved table or event access
Partner offers near the property or wherever the member is headed
Fits with: the loyalty platform, member identity, and partner systems the program already runs, which stay the systems of record.
💳 FINANCIAL SERVICES
Card benefits, explained in the member’s own terms
Cardmembers ask their assistant what their card is worth right now. SmartCXP AI answers from the program’s benefits and partner offers, scoped to this member’s card, under the program’s guardrails.
What members can ask and do
Card benefits and partner offers that apply to what the member is doing
The co-brand card offer, shown to eligible members without the card
Offer activation with explicit consent, backed by a single-use token
Saved-card purchases where the assistant supports them, otherwise a handoff to the program’s checkout
Fits with: the loyalty platform, member identity, and partner systems the program already runs, which stay the systems of record. Each client deployment runs in a dedicated, SOC 2 Type II certified AWS environment, and member data is never used to train AI models.
🛒 RETAILERS
Rewards that follow the shopper into the assistant
Shoppers ask their assistant what to buy and where. SmartCXP AI brings the program’s member pricing, rewards, and partner brands into that answer, grounded in current offers and rules.
What members can ask and do
Member pricing and early access
Points balance and the rewards that apply to what they are shopping for
Offers from partner brands, with attribution so partners receive credit
Fits with: the loyalty platform, member identity, and partner systems the program already runs, which stay the systems of record.
The same platform for each industry
Built in AI Forge
Teams describe what they want from their own assistant, and every change is versioned, with rollback.
Governed by AI Engine
Guardrails and an enterprise knowledge base keep answers on-brand and grounded in current benefits, partners, offers, and rules.
Managed in AI Center
Which supported assistants invoke the program’s tools, what members ask, cost per question, and gaps in the answers.
Built on SmartCXP Cloud
The AWS foundation under AI Engine and every Dfinitiv solution. Each client deployment runs in its own SOC 2 Type II certified environment.