Help your clients deliver Agentic Loyalty Experiences™ on a platform built for it.
PARTNERS · CONSULTANCIES AND SYSTEMS INTEGRATORS
Brands are asking their advisors how to bring loyalty programs into ChatGPT, Claude and other AI assistants. SmartCXP AI™ gives your team a ready, governed platform to recommend and deliver, so every engagement can focus on the program’s strategy and member experience from day one.
Why partner with Dfinitiv
A platform your team can build on
Your consultants use AI Forge to build and refine each client’s AI experience directly, while you keep leading the strategy and the client relationship.
A working app, before the contract
Start with an AI Forge test drive on the client’s own program, then run a proof of concept with their real benefits and partner ecosystem.
Ready for your client’s security review
Each client gets its own dedicated, SOC 2 Type II certified AWS environment. Members approve important actions, and every action is logged for audit.
Three partnership models
Execution partner
Lead integration and rollout with the program’s loyalty platform, member identity, and partner systems, with Dfinitiv on the build.
Advisory partner
Use the maturity model and an AI Forge test drive to shape a client’s agentic loyalty strategy, and bring Dfinitiv into platform evaluations.
Technology partner
Aggregators, affiliate networks, and other supply sources plug in behind the program. The enrichment layer survives a change of supplier.
Who brings what to a client engagement
Clear roles form day one. Dfinitiv provides and runs the platform, and your team leads the client from strategy through rollout.
SmartCXP AI™, with AI Forge to build, AI Engine to run, and AI Center to manage
The platform
How it fits the client’s architecture and AI roadmap
The partner brings
Dfinitiv brings
A dedicated, SOC 2 Type II certified AWS environment for each client
Security
Guidance through the client’s security and procurement review
Connecting the client’s loyalty platform, member login and partner systems
Integration
Ready-made connectors and hands-on build support
Ongoing platform operations and a roadmap shaped by client needs
Business Results
Strategy, business case, rollout, and change management
Become a partner
Talk with the Dfinitiv team about a current client pursuit or a partnership.
Arrange a briefing
Executive and product briefings on SmartCXP AI™ and creating Agentic Loyalty Experiences™.