Amadeus Confirms: The Travel Industry Needs a Commerce Experience Layer

TravelAmadeusTraveler Behavior
Written By Joe Fitzgerald

A landmark Amadeus study of 9,500 travelers across seven global markets reveals predictable commerce moments throughout every journey. 90% of air travelers experience anxiety during their trip, 81% of family travelers follow predictable airport rituals, and Gen AI usage for travel planning surged 64% YoY. The gap between operational infrastructure and commerce monetization has never been clearer. Amadeus orchestrates operations. SmartCXP™ orchestrates commerce.

Key Data Points

  • 90% of air travelers experience anxiety during their trip, creating commerce intervention moments

  • 81% of family travelers follow predictable airport rituals (36% always eat at the same restaurant, 23% always grab a pre-flight drink)

  • Gen AI usage for travel planning surged 64% YoY, from 11% to 18%, but 25% received outdated information

Joe Fitzgerald
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