Frequently Asked Questions
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More and more people are turning to AI to plan trips, find restaurants, and shop. Dfinitiv puts your loyalty program right there in that conversation. Instead of your members leaving your ecosystem to ask ChatGPT for recommendations, your partners and offers show up directly inside the AI tools they're already using.
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Agentic Loyalty Experiences™ is Dfinitiv's name for loyalty engagement that reaches your members inside the AI assistants they already use - not just inside your app. Say a member asks an AI assistant to plan a weekend trip. Dfinitiv's SmartCXP™ platform delivers your partner offers and privileges into that answer, in context. Without it, your program simply isn't in the conversation.
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Yes. We built an enterprise-grade connection (in the tech world, this is called an MCP server) that lets your offers show up inside ChatGPT and similar platforms. They appear at the right moment, with the right context, like a map of nearby partner locations, and they look and feel like your brand, not ours.
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Nowhere it shouldn't. If you already have an AI chat feature in your app, we connect to it directly. If you don't have one yet, we can help you build it. Either way, your data stays inside your own environment. We don't use it to train our models, and it never leaves your systems.
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Right where they already spend time: inside your app's chat feature, on AI platforms like ChatGPT, in your mobile app, and in the browser when they're shopping online. Connect a partner once, and their offers show up consistently everywhere.
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That's exactly the problem. When each partner builds its own connection, your members get a fragmented experience: one partner shows up one way, another shows up differently, and none of it reflects your program or your brand. You also lose visibility into what's actually happening, since each partner controls their own data and their own integration. Dfinitiv brings everything into one connection that you control. Your offers, your terms, your branding, and your data all stay consistent and visible to you, no matter how many partners are in the mix.
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You do, first. Right now, you're likely leaving revenue on the table with partners you already have; relationships that exist but aren't earning what they could because your members simply don't see them at the right moment. Dfinitiv puts those partners in front of members exactly when they're ready to act, so existing relationships finally earn what they're worth. Your partners benefit too, gaining customers who are actually enrolled and spending, not just names on a list. And members get offers that match what they're doing in real time, instead of another generic promotion they scroll past.
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Yes. Dfinitiv runs on private, per-customer AWS infrastructure with SOC 2 certification, multi-AZ high availability, and around-the-clock monitoring. Our architecture is designed to meet the standards your security and compliance teams already expect.
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We're a newer name, so we know that's a fair question. Rather than just take our word for it, the industry has already started paying attention. Amadeus named us one of its Top 9 Travel Startups of 2026, and Plug and Play selected us for its Travel & Hospitality program in Silicon Valley, one of the most competitive accelerators in the space. That kind of outside validation doesn't happen by accident.
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Book a demo. We'll walk you through what it actually looks like for your members, your partners, and your team.